Top 5 Beauty Retail Apps in Uruguay: Q2 2025 Performance

In the second quarter of 2025, the beauty retail app market in Uruguay showcased varied performance trends across the top five applications. Sensor Tower data provides valuable insights into these trends, focusing on weekly downloads and active user metrics.

Pink Pot Plant saw a gradual increase in weekly downloads, starting from 177 and peaking at 284 by the end of June. This app did not generate any revenue during this period.

Ulta Beauty: Makeup & Skincare maintained a steady download rate throughout the quarter, with a slight increase from 51 to 67 downloads weekly. Active users remained stable, fluctuating slightly around 530, ending at 517.

娜拉美妆 experienced a significant spike in downloads mid-April, reaching 306, before dropping to single digits. There were no active user figures reported.

Representante Eudora maintained a consistent download pattern, starting at 41 and decreasing to 23 by June. Active users saw a gradual decline from 255 to 214.

Finally, Perfumerías Primor showed a notable increase in downloads towards the end of the quarter, jumping from 11 to 89. Active users mirrored this trend, increasing from 103 to 218.

For more detailed insights, visit Sensor Tower's platform to explore these trends further.